Immersive Video Ads inside Games and Metaverses

What is Roblox?

Roblox is an online gaming and entertainment platform that brings 71.5 million daily active users and 4.4+ million active immersive experiences, from gaming to social hangouts, to concerts, sports, fashion shows, education, and entertainment together.

Immersive Video Ads

Over the last few years, Roblox has been actively experimenting with immersive ads, allowing developers to insert video ads into their virtual worlds. The company’s latest insight and measurement metrics indicate that Roblox users are noticing and receiving more positively to brands on the platform compared to other places.

Additionally, according to a recent survey conducted by Latitude, 78% of Roblox users enjoy immersive video experiences from brands, especially when these experiences are complemented by in-game content such as avatars, costumes and items from brands. Furthermore, these video ads are immersive and do not disturb player experience in the same way that traditional in-game ads (banner / image ads, non intrinsic ads – watch the video to continue the game) might.

Therefore, Roblox has launched support for video ads within its 3D virtual environment, enabling brands to achieve their key objectives and connect with a broader audience. Currently, there are a limited number of video ads on Roblox. The company indicates that it will continue experimenting with video ads on its platform to assess the impact of that initiative.

Immersive Video Ads with HISPlayer

HISPlayer’s Unity and Unreal Video Player SDKs already support the most advanced video ad insertion, offering a powerful solution for Unity and Unreal game developers. This allows them seamlessly include video ads into their XR apps, Web3 – blockchain based projects, metaverses, and video games. Video ads are already common in the OTT(Over-The-Top) industry. With HISPlayer, developers can unlock a new way to monetize and increase game revenue.

Dynamic video ads with HISPlayer

HISPlayer is the premium multiplatform video streaming player for the most popular game engines such as Unity and Unreal Engine (Epic Games). It supports HLS and DASH streaming formats across desktop, mobile, web, VR/AR, securing the highest video quality. 

Related keywords:

Client-Side Ad Insertion

Server-Side Ad Insertion

 Ad Insertion

In-Game Ads 

Unity Ads

Epic Games, ITV, HLS, DASH, HBO, Discovery, Corus Entertainment 

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